Your online presence has become a vital part of your business’ success and if you’ve been looking for ways to make improvements, you may have read suggestions about using HTTPS. If you’re not technology-minded, the difference between HTTP and HTTPS might seem inconsequential. But making the switch to HTTPS can have a big impact on your operations and reputation, not to mention on your website rankings and traffic as well. But here at HTTP to HTTPS, we have all the information that you need and the expertise to help you make the switch.
As concerns around digital security continue to rise, this is the year that you should really embrace the shift to HTTPS. For most websites, switching to HTTPS is rather straightforward, but many companies have yet to utilize protocol. So, it could be an important differentiation in a competitive marketplace. We’re here to make it easy, quick and cost-effective for you.
Not to bore you with technical details, but HTTP stands for "Hyper Text Transfer Protocol" and it forms the foundation of data communication online. It’s essentially the technology used for communication between you, the web user, and the website or web server.
When it comes to HTTPS, the "S" simply stands for "Secure". HTTPS encrypts the communication between your browser and the website. The whole purpose of HTTPS is to provide additional privacy protection and security for the website user. That's especially important when sensitive information is being sent through a website such as credit card information or even just personal contact information.
There are a number of reasons to make the switch to HTTPS but the most important one is added security. Following recent high profile cyber-attacks, you are no doubt well aware that criminals are actively accessing, stealing, using or reselling information from a large range of organizations. It’s something that your website visitors are aware of, too. HTTPS gives you an added layer of protection that’s recognizable. And within some industries such as ecommerce it’s a must-do.
How HTTPS Benefits Your Business
HTTPS Inspires Trust
For websites using HTTPS, it's instantly noticeable for visitors. It immediately provides your visitors with some reassurance about your website and your business.
Demonstrates Commitment To Visitor Security
Utilizing HTTPS instantly shows that your business takes security seriously and is transparent about the proactive steps that it takes.
The combination of trust and commitment to visitor security in the end helps support your business' goals. With a website that’s safer and more secure, interested customers are more likely to make a purchase or share their personal information. In short, HTTPS supports your credibility, boosting conversion rates and business.
The concerns over online security are growing and if you lag behind in switching to HTTPS, you could see a significant drop in the number of prospective customers using your site due to security worries.
But using HTTPS has another benefit too. Recognizing the demand and need for added security, Google favors sites using HTTPS. After all, they don't want to send users to websites that they may not have a good experience on. So, making the switch can improve your online visibility and website traffic. Websites that don't make the switch will see their rankings and traffic negatively impacted.
Switching to HTTPS might sound like a complicated process but when you break it down, it’s actually straightforward.
To get your SSL certificate, it will need to be verified, depending on which option you choose, it may involve providing additional information. Once verification has been completed, the certificate can be installed and you may be required to purchase a dedicated IP address.
Both your internal and external URLs will need to be switched, they’ll still use HTTP otherwise. For small sites, you can often do this yourself if you have a bit of tech knowhow. But you have the option to hire a professional if you don’t have the time or aren’t comfortable doing this yourself.
External URLs, such as those posted on your social media channels or within online directories, that you control should also be updated, directing users to your updates HTTPS address.
A 301 direct will redirect traffic that would go to your HTTP URL to your new HTPPS URL. It will ensure that all your visitors will be aware of the additional security you’re providing. In most cases you will need to make changes to the htaccess file but a professional can help with this area too.
You’ll also need to make updates to third party tools that you use, email templates, and paid searches, as well as Google and your sitemap. With the final updates in place, you’re ready to go.
This is the cheapest type of certificate you can get but it also comes with greater risks. The certificates are checked against a domain registry but doesn’t involve any checking against organizational information. It’s instant, however, it’s not the recommended option for commercial sites or those where security is a concern.
Typically and organization validated SSL takes a couple of business days to issue and both the domain and company details will appear in the certificate that’s accessible to visitors. It’s a more expensive option but if you want to improve trust, you should choose this SSL over a domain validated one. It’s the standard choice for websites that are commercially focussed or public facing.
An Extended validation SSL is the most trusted and secure, which is reflected in the price. It’s typically used by the biggest organisations and businesses but it has benefits that can make it a worthwhile investment to small firms too. This type of certificate requires legal, operational, and physical company verification and longer to process.